Some take advantage of Walmart's price-matching promise to get PlayStation 4s for as cheap as $50.
CNBC reports that people are setting up bogus Amazon selling accounts, and listing PS4s for just a fraction of what they normally cost. While Amazon is often quick to shut these pages down, users need only to take screenshots and show it to a Walmart cashier to request the price-match.
Some have successfully done this, with one Twitter user saying they were able to get a PS4 from Walmart for $50 (tweet since deleted, but captured by Kotaku) and other for around $100. People on the deals forum Slickdeals.net are also saying they were able to get PS4s on the cheap in this way.
It's likely that Walmart has since wised up and will amend its price-matching policies and protocols.
if you're looking to legitimately buy a PS4 in the near future, various retailers will offer a very nice Black Friday bundle that includes a console and copies of Grand Theft Auto V and The Last of Us for $400.